Welcome back to The Happya Life. I’m Clare Deacon, trauma-informed therapist, boundaries coach, and founder of Happya and today I want to talk about something that shows up for almost every woman who comes into my world. Something that, if I’m honest, showed up for me for years as well.
Guilt.
But not just any guilt.
The guilt that hits you like a wave the moment you say no.
You know the one that tightness in your chest, that twist in your stomach, the “oh no, they’re going to be upset with me” feeling that bubbles up before you even finish the sentence. That guilt that makes you want to message back immediately and say, “Actually it’s fine, don’t worry, I’ll do it,” even though you know you don’t have the time, the energy, desire or the capacity.
So if you’re listening and thinking, “Clare, that’s me… literally yesterday,” then you’re not alone. You’re so not alone that I sometimes joke I could run an entire year of the podcast on just this one topic. It is that common.
But I don’t want to just talk about it today. I want to sit with it.
I want to unravel it with you.
I want to help you understand why it happens, why it feels so uncomfortable, and why, believe it or not, it’s actually a sign that something inside you is shifting in a really important way.
Let’s just take a breath together first.
Wherever you are, walking, sitting, cooking, just soften your shoulders for a moment.
Let your jaw relax.
Let your stomach drop if it’s been clenched.
Because guilt lives in the body long before it arrives in the mind.
And for women who have spent their lives being “the strong one,” “the reliable one,” “the easy one,” guilt becomes almost a reflex. You say no… your body says danger.
Here’s the thing:
Your yes was never neutral.
Your yes was often your safety strategy.
I remember speaking to a woman recently, let’s call her Anna. Lovely, capable, smart, the kind of woman who everyone leans on because she just gets things done. She told me she’d set one tiny boundary with a family member. She’d said, “I can’t help with that this weekend, I need some time to rest.”
Completely reasonable.
Completely human.
Completely allowed.
But she said the guilt afterwards was so loud she almost cancelled her boundary and drove over to help anyway. And she said, “Clare, why does something so tiny feel so unbearable?”
And I smiled because I know that feeling.
And I said, “Because this is not tiny for your nervous system.”
Let’s bring a little trauma-informed science into this, just as I do inside the Boundaries Reset programme.
Guilt, in this context, is not a moral truth.
It’s not a sign you’ve done something wrong.
It’s not your conscience trying to correct you.
It’s your conditioning.
It’s everything you learned growing up about being a good girl, a good daughter, a good partner, a good mum, a good employee.
It’s the unspoken rules that shaped your identity long before you had the language to challenge them.
Maybe you were the helper.
Maybe you were the one who noticed everyone’s emotional needs.
Maybe you were the peacemaker.
Maybe you were the one who learned, very early, that saying yes kept things calm.
So now, as an adult, every time you say no… your nervous system reacts as if you’ve broken an ancient rule. It reacts as if connection, belonging, approval… your emotional safety, are suddenly at risk.
That guilt you feel?
That’s not your truth.
That’s your survival brain.
And survival brains don’t do nuance, they do patterns.
So when you say no, your survival brain says, “We don’t do this. This is unfamiliar. This could upset someone. This could change a dynamic. QUICK! make her feel guilty so she goes back to what we know.”
In the guide Why you keep saying yes when you mean no, I’ll drop the link in the show notes, I talk about how so many women live in what I call “the Eye of the Storm” where everything feels too much, where you’re overwhelmed, exhausted, saying yes even when you’re screaming no inside, and yet still smiling because being the strong one feels safer than stopping .
So when you finally start trying to step out of that role, even gently, your body panics.
Not because you’re wrong.
But because you’re rewriting a pattern your nervous system has relied on for years.
When I work with women inside Boundaries Reset, the very first step isn’t teaching them what to say or how to say it.
It’s building internal permission.
It’s helping them understand, deeply, in the body, that their needs are valid. That their boundaries are allowed. That rest isn’t selfish, it’s necessary.
And often, the very first thing they realise is that guilt shows up not because they’re doing something bad, but because they’re doing something different.
You cannot protect your peace and people-please at the same time, I say this lovingly, often, and with complete compassion.
Let me give you another example, because stories help this land.
A woman in Boundaries Reset recently said to me, “Clare, I told my boss I couldn’t stay late this week. Not even a big deal. But I felt like a terrible person. I kept waiting for him to be annoyed.”
What she was really waiting for was the emotional consequence she’d learned to expect from childhood, that saying no equals conflict, or disappointment, or being seen as difficult.
So her guilt wasn’t about work.
It was about old conditioning being activated in a new context.
And this is exactly why guilt isn’t a stop sign.
It’s a signal.
A sign that the old identity, the one built on compliance, self-sacrifice, and emotional labour, is starting to soften.
And your new identity, the one built on clarity, boundaries, and self-respect, is beginning to emerge.
Again, in the downloadable guide, I talk about one of the simplest and most powerful tools for beginning this shift: the pause.
Just a moment of space before you answer, before you default to yes, before your survival brain takes the wheel.
And I want you to imagine how different your life would feel if you just paused for three seconds before saying yes.
Three seconds to breathe.
Three seconds to check your body.
Three seconds to ask, “What do I need right now?”
Because here’s the reality:
You can’t hear your own yes when your life is full of other people’s expectations.
And that’s what guilt protects, not your joy, not your peace, not your wellbeing, but the expectations that were forced onto you long before you knew you could choose differently.
So, let’s do something together right now.
I want you to think of the last time you said yes when you meant no.
Just bring it to mind gently, no judgment.
Maybe it was yesterday. Maybe this morning. Maybe ten minutes ago.
Notice how your body felt afterwards.
Did your chest feel heavy?
Did your stomach tighten?
Did you feel resentful?
Did you feel invisible?
Did you feel like you abandoned yourself a little?
Those sensations are somatic boundary signals.
Your body is more honest than your mouth sometimes.
One of the things I do inside Boundaries Reset is help you learn to recognise those signals in real time, not hours later, when the resentment kicks in, but in the moment, while you still have agency.
Because the first step to boundaries isn’t communication.
It’s awareness.
Here’s what usually happens:
You start to notice you need boundaries.
You start to feel resentful.
You start to feel exhausted.
You know something needs to change.
So, you try to say no… and the guilt knocks you flat.
And you think, “See? I can’t do this. Boundaries make everything worse.”
And this is where so many people give up.
But guilt at this stage isn’t a sign to stop.
It’s a sign to keep going, gently.
It’s the emotional equivalent of a growing pain.
Let me tell you a personal story here, because I don’t want you to think I speak from theory alone. Years ago, long before Happya existed, long before trauma recovery and positive psychology and all the training, I was someone who said yes to everything.
I said yes because I wanted to be helpful.
I said yes because I didn’t want to disappoint anyone.
I said yes because I was terrified of what might happen if I didn’t.
And the first time I truly said no, not an excuse, not a half-no, not a yes disguised as a maybe, a real, grounded, honest no… I cried afterwards. Not because of the boundary itself, but because of the guilt. Because it felt like I was doing something wrong, even though I knew I wasn’t.
That was the moment I realised how deeply guilt is woven into the nervous system of women who have lived in survival mode.
It’s not logical.
It’s historical.
It’s emotional.
It’s somatic.
It’s inherited.
It’s learned.
And because it’s learned, it can be unlearned.
Let’s gently explore what’s underneath guilt, because this will help you see why saying no feels so emotionally loaded.
Guilt isn’t about the boundary.
Guilt is about what the boundary threatens.
It threatens your role.
It threatens your identity.
It threatens the version of you other people have gotten used to.
It threatens the story you’ve been carrying about what makes you “good.”
When you say no, you’re not just declining a request, you’re disrupting a relational pattern. And that disruption feels scary.
Women often fear not the boundary itself but what the boundary reveals:
“I’m not okay with this anymore.”
“I’m not willing to over-give anymore.”
“I’m not going to be everything for everyone.”
“I’m not available in the ways I used to be.”
And that truth is powerful.
It’s also confronting.
Because it forces you and sometimes the people around you to shift.
But here’s what I want you to know:
Every time you honour a boundary, you reinforce your self-worth.
Every time you hold a boundary, you strengthen your sense of identity.
Every time you navigate the guilt, you build resilience.
Every time you choose yourself, you come home to yourself.
Let’s now talk about what usually happens after the boundary,something we call the “boundary hangover” inside the programme.
You set the boundary.
You hold it.
You feel proud for about five seconds.
And then suddenly… the spiral begins.
“Did I sound rude?”
“Do they think I’m selfish?”
“Are they upset?”
“Did I overreact?”
“Should I message again and soften it?”
This is the moment most abandon the boundary, not during the conversation, but afterwards, when the guilt kicks in.
This is where support matters most.
Because it’s in this moment, when the guilt is loudest, that you need someone helping you regulate your nervous system, reframe the fear, and anchor the truth of your decision.
This is why Boundaries Reset exists because reading about boundaries is not the same as experiencing the emotions that come with actually setting them.
Boundaries are not a mindset exercise.
They’re a somatic experience.
They’re an identity shift.
They require practice, reassurance, safety, and support.
So if you’re listening to this and thinking, “Clare… this is exactly where I get stuck,” then I want to invite you, gently, without pressure, to book a complimentary chat with me.
Not a sales pitch.
Not a performance.
Just a conversation.
Just a space where you can be honest about what’s going on, where you feel stuck, and what you want.
We’ll figure out together whether Boundaries Reset is the right step for you, or whether you need something softer first.
And if you’re not quite ready for a conversation, if that feels a little too big right now, that’s okay too. You can download the free guide Why You Keep Saying Yes When You Mean No at happyacoach.com/boundaries or you can check out my page dedicated to boundaries resources happyacoach.com/explore/boundaries. It’s gentle, it’s simple, and it’s designed to help you take the very first step back to yourself. Those links will all be in the show notes but if you have any questions feel free to reach out. 
But before we wrap up, let me leave you with this:
You are not selfish for wanting peace.
You are not wrong for needing space.
You are not a bad person for saying no.
You are a human being with limits, needs, and worth.
And guilt?
Guilt is simply the shadow of who you used to be, whispering as you step into who you’re becoming.
Take another breath.
You are safe.
You are allowed.
You are worthy.
And you don’t have to figure this out alone.
If you’re ready to take the next step, even if you’re not sure what that looks like, book a complimentary chat with me at happyacoach.com/chat and if you’re not quite there yet, start with the free Boundaries guide. One step. One pause. One gentle no at a time.
You’re not selfish. You’re remembering your worth.
I’ll see you next week.